RESEARCH & DEVELOPMENT

In the field of research & development Tehran Mu holds one of the leading positions in the market in terms of the latest products demanded by hairdressers worldwide. Research is an essential part of our business. Most importantly, we do not confine ourselves to developing products, but take care to constantly enhance our sensitivity to consumer needs, keep up to date in market processes, and build know-how in any other field relevant to our business. The basis of this strategy is our awareness that knowing how to sell alone won’t do the job: we know that communication, the exchange of ideas, openness and understanding, support, cooperation, and an array of other interpersonal factors play an equally important role.

Thanks to this viewpoint in combination with our in-depth research activities we are in a position to offer innovative and effective products that meet both our clients’ needs and top quality standards.